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Box Office: Inception Blows Many Minds, as Predicted. The Sorcerer’s Apprentice Doesn’t, as Predicted

July 19th, 2010

http://nymag.com/daily/entertainment/upload/2010/06/first_review_confirms_inceptio/20100624_inception_190x190.jpgChristopher Nolan’s widely-praised Inception lived up to weeks of advanced buzz by opening to an estimated $60.4 million, a figure in line with the most optimistic pre-release projections. On the heels of last week’s surprisingly strong showing by Despicable Me (which continues to pull in throngs of minions, already making its way to $118.4 million), this could be a sign that audiences really are okay with movies that aren’t sequels, remakes or extensions of a pre-existing toy brand. Meanwhile, even more critically beloved The Kids Are All Right continues to live up to its title: In its second week in release, the Sundance smash made just over $1 million on just 38 screens (total tally: $1.8 million).

THE WEEKEND’S LOSERS:
The Sorcerer’s Apprentice and its producer, Jerry Bruckheimer. Read more…

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